Corporate DVDs FAQ's

How long should the Corporate DVD be?

It is really up to you, but put yourself in the viewer’s shoes. How long would you spend watching a promotional film or DVD? We would suggest it to be no longer than 20 minutes. After which the viewer may become distracted. Ideally, anywhere between 5 – 12 minutes would be a good length, but it does depend on what you’re trying to promote.

What about scripting?

As you know your company and the message you want to get across, we always suggest that you put together a script to fit in with the agreed length. This ensures you include every part of your organization on the promotionial corporate DVD. Alternatively, we can work alongside you and put together a script.

What format will the film take?

Firstly, it’s good to have a Key Message you want to get across. It may be ‘Supporting your local charity’ or ‘This product is the best!’
Having established this message, we can structure the corporate DVD. A typical format may be:-

1) Introduction – Fast moving, with music introducing Product / Service
2) History – A Brief look at History of you organisation
3) Key Message – The main focus of the video
4) Future – Plans for the future
5) Summary – A Look back at Key Points
6) Contact – How people can get in touch

All this could include a Voiceover, interviews with staff and those affected by the product or service. Combine this with effective video footage and music and you have a DVD that will speak to the viewer.

What equipment do you use?

For Filming we use Professional Sony Video Cameras that are Broadcast quality. For editing we use a Dedicated computer editing system. For sound we use professional Audio Technica and Sennheiser microphones. Click here for more information about the equipment we use for our corporate DVDs.

Questions for you to think about:-

1) What is the aim of the DVD? (Promoting a product / service? Raising Awareness?, Raising Finance? Training? etc.
2) How will the Promotional DVD be shown? (General distribution? Exhibition?)
3) What is the Key Message?

How much will a Corporate DVD cost?

How long is a piece of string? It’s hard to put a general price on something like this as there is so much to consider in terms of length, voiceovers, shooting locations, mileage etc. All we can say is that it will be cheaper than you think, with a finished quality to rival any other. Please ask for a quote!